ABOUT
Bruce Rogers has been growing, hybridizing, and decorating with orchids in the San Francisco Bay Area for over 40 years.
In the 1980s Bruce founded Bruce Rogers Orchids, an orchid consulting and management company based in San Francisco. This business continues today and includes many private and commercial accounts. In 2002 he followed his passion and started growing and hybridizing Sobralia orchids. Today he is known around the world for his unique and popular hybrids, and is the largest supplier of wholesale and retail Sobralias.
Bruce is internationally well known as an orchid expert. He is the author of the best selling orchid book, The Orchid Whisperer, Expert Secrets for Growing Beautiful Orchids (Chronicle Books, 2012), as well as numerous articles on orchid culture and design. He is a frequent and popular guest lecturer at orchid societies and garden clubs. He is on the Advisory Council at the San Francisco Conservatory of Flowers and has served as the Ambassador for the San Francisco Orchid Society.
In 2007 the late Dr. Eric Christenson named the magnificent orchid species Sobralia rogersiana in Bruce’s honor for his work with the genus Sobralia.
services
Bruce offers a full-service orchid consulting business.
Greenhouse Consultation
If you’re thinking about building a greenhouse for your orchids or need advice on making the orchids in your existing greenhouse grow and bloom better, Bruce can give you the advice you need.
Building Orchid Collections
Bruce has years of experience building orchid collections for many orchid enthusiasts. He can help you decide which orchids to collect and give you expert advice on how to grow them in your environment.
Monthly Orchid Collection Maintenance and onsite Orchid Designs
Bruce can maintain your orchid collection for you at your greenhouse or his, as well as create beautiful arrangements of your orchids when they are in bloom. His clients have included many private individuals as well as well-known retail establishments such as Ralph Lauren Polo, Saks Fifth Avenue, and Nordstrom’s.
Guest Lecturer
Bruce is a published author and popular speaker at orchid societies and garden clubs. Please email him at brucerogersorchids@yahoo.com for information on having him speak at your next event.
nursery
Sobralias
Bruce has been growing and hybridizing Sobralias for over 20 years and has become the largest supplier of wholesale and retail Sobralias in the world. He offers unique hybrid Sobralias from seed to mature plants.
Please call for latest price list, photos, and availability. San Francisco nursery by appointment only. 415.235.4819
press
Meet The Orchid Whisperer for Bay Area Elites
SF Gate, May 2024
How to Care for an Orchid So it Thrives for Years to Come
Martha Stewart, April 2024
Best Books about Orchids of 2023
Best Selling Reviews 2023
20 Best-Selling Orchid Books of all Time
Book Authority, 2023
Harnessing the charm of the orchid at home
Luxury Portfolio International, June 2022
Gardening Book of the Month
Laidback Gardener, December 2021
“Everything You Need to Not Kill Your Orchid, According to Experts”
New York Magazine, The Strategist, January 2019
“Hot House Flowers. Love and Business Mix in the Orchid World”
South Bay Accent, March 2017
“Orchid and Garden Expo”
KTVU Mornings Weekend Edition, February 2017, live interview
“Orchids, the Answer to Beautifying Your Home”
Marin IJ, February 2017
“Tips and Trick for Growing Orchids”
Down the Garden Path radio show, February 2017, live interview
KSFO, February 2017, live interview
“The Orchid Whisperer”
The Chip Franklin Show, KGO, February 2017, live interview
“The Wonderful World of Orchids”
KMTV Community Media, February 2016, live interview
“Substrates for Orchids”
The Real Gardener, #GroundChat, January 2017, live twitter chat